Monday, January 26, 2009

Marketing's New Red-Hot Seller - Humble Snuggie


*GOT THIS FROM THE MAYOR*

BATAVIA, Ohio (AdAge.com) -- The Snuggie blanket launched nationally on direct-response TV in October, just as the economy was slowing to a crawl, so the timing seemingly couldn't have been worse. However, it turns out the timing couldn't have been better.

The quirky little blanket with sleeves has become the raiment of the zeitgeist, with more than 4 million units sold in just over three months and more than 200 parody videos on YouTube. Fox News honed in on a woman wearing a Snuggie as she braved the cold attending Barack Obama's inauguration on Jan. 20, five days after Ellen DeGeneres donned one on her daytime talk show.

After 4 Million Sold, There's Waiting List for Blanket With Arms!!!


READ THE REST HERE.

2 comments:

The Mayor said...

i swear this may be the worst commercial ever but it just goes to show you - lame ass advertising does work sometimes - there is a fucking waiting list for thses stupid ass blankets, you have got to be kidding me

Kev - S.L.A.B. ENT. said...

MY DAD BOUGHT EVERYBODY IN OUR FAMILY ONE FOR XMAS!!! HAHAHAHAHA HE WAS JUST CRACKING UP THE WHOLE TIME WE WERE OPENING PRESENTS