via. EMAIL SCOTT.This week's May 25, 2009, issue of Sports Illustrated, on newsstands Wednesday, features LeBron James - his ninth appearance on the cover - with the billing Cleveland Rocks (No Joke!).
SI special contributor (and Cleveland native) Joe Posnanski looks at the psychosis of losing that has plagued his hometown for the better part of four decades.
But with James and the once-moribund Cavaliers playing otherworldly basketball, long-suffering fans are daring to imagine their first victory celebration since 1964 (page 54).
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