Thursday, July 2, 2009

Sixpack x DC Shoes Double Label Project

via. HypeBeast.

DC is pleased to announce its partnership with Lyon based Sixpack France for its latest Double Label™ Project. Featuring men’s premium footwear and apparel, the DC x Sixpack Double Label™ collection marks the most extensive collaborative project to date for the DC brand, and is slated as the first of many that will run over several seasons.

Dubbed “Non Merci”, the Sixpack collection draws from inspirations that cross political borders, embrace impossible love and yet harbor deep feelings. Meaning “no thanks” in French, the translation of “Non Merci” can also be interpreted as “I’m over it.” Two DC LIFE silhouettes, the Xander and Sector 7, are detailed with custom Sixpack patterns and logos, and trimmed with pigskin leathers. Clear soles on both shoes are underlain with the Sixpack designed imagery for the collection - the untouchable blonde model.

The DC x Sixpack Double Label™ collection will be available July 1, 2009 at DC flagship stores and select boutiques worldwide. More information can be found here.


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